Most websites rely upon advertising revenue to survive and Facebook is no exception. Now it wants to boost that income by delivering ads based upon information obtained from what you’ve liked and shared on external sites.
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Facebook to let advertisers see where you’re surfing
Like many services already do, Facebook’s now going to mix in our browsing histories with the advertising stew. It’s also introducing a tool that lets us see (and edit) the dossiers they keep on us, so we can finally get a glimpse into why they think we like what they seem to think we like.