The tool analyses language for signs of extroversion (“party!!”) introversion (“computer”) and more. This could be a dream come true for targeted marketing and a hell on earth for privacy. 
Tag Archives: Privacy
People demand better privacy but don’t take basic steps to protect themselves
The vast majority of internet users expect their privacy to be eroded over the next five years, according to a recent study.
Google’s after your health data with ‘Google Fit’ service
Google’s reportedly about to jump into the growing fitness data marketplace – a mosh pit that consumer advocates are already calling a privacy nightmare – to wrestle with Apple and Samsung for the data getting created by fitness trackers and health-related apps.
SCAMwatch – 5 tips to keep your friends and family out of scammers’ clutches
It’s National Consumer Fraud Week in Australia, so the government’s SCAMwatch team has published 5 straight-talking anti-scammer tips. With Aussies alone taken for more than $90M last year, this is a battle we need to keep on fighting all around the globe…
Facebook to let advertisers see where you’re surfing
Like many services already do, Facebook’s now going to mix in our browsing histories with the advertising stew. It’s also introducing a tool that lets us see (and edit) the dossiers they keep on us, so we can finally get a glimpse into why they think we like what they seem to think we like. 
Apple’s iOS 8 will help keep out Wi-Fi marketers and snoops, but not totally
A small change in iOS 8 will make privacy advocates happy, although it’s going to be a tough pill to swallow for mobile marketers.
US court finds warrantless tracking of mobile phones unconstitutional
In what the ACLU calls a “huge victory”, an appeals court on Wednesday ruled that such warrantless search violates the US Constitution. 
Here’s what bugging your own office NSA-style can reveal
A US reporter for National Public Radio found that NSA-style broad surveillance enabled by a pen-testing device and software crunching picked up on his research (in spite of Google’s default search encryption), intercepted uncut interview tape, ferreted out his interview subjects’ phone numbers and email addresses, and more. Still think there’s nobody out there interested in your boring data points?
Is TrueCrypt pining for the fjords?
An attempt at keeping the TrueCrypt dream alive has been kicked off, hosted in Switzerland. Will it make a difference? Sophos conducted a poll to see what IT managers think about TrueCrypt after all the news and speculation.
Google to flag ‘right to be forgotten’ censored search results
Google is reportedly planning to put an alert on the bottom of every page where links have been removed in the wake of the recent “right to be forgotten” court ruling. 