Uber has joined the rank of Big Data sellers, up there with Facebook, Google and Visa. The product: data about customers’ movements, where they shop, where they work, where they go and much more. 
Tag Archives: Marketing
Facebook to let marketers see what people are talking about
Pick your marketing keyword. Example: “frizz.” Facebook’s ready to offer (anonymised) data to the anti-frizz marketers about who’s saying what.
Google, Amazon, Microsoft pay to get ads past Adblock Plus
Ad-buying big boys Google, Amazon, Microsoft and the content marketing platform Taboola have quietly ponied up the money to keep their ads from being blocked on Adblock Plus, the world’s most popular software for blocking online advertising.
Pinterest to sell ads based on what you’re thinking of buying
Been pinning pictures of fancy kitchens? Well, isn’t that interesting, says every appliance maker on the planet.
Google plans YouTube clean-up, ready for kid customers
The new services reportedly will include a dashboard for parents, a child-safe YouTube, and a new age requirement on Android gadgets. This might be a good thing. Can you imagine a YouTube that won’t make you feel like you need a shower after a viewing session? Then this might be a bad thing. Helloooooo, micro-data-mining!