Uber has joined the rank of Big Data sellers, up there with Facebook, Google and Visa. The product: data about customers’ movements, where they shop, where they work, where they go and much more. 
Tag Archives: Big Data
Facebook to let marketers see what people are talking about
Pick your marketing keyword. Example: “frizz.” Facebook’s ready to offer (anonymised) data to the anti-frizz marketers about who’s saying what.
How nine out of ten healthcare pages leak private data
A recent study has shown that nine out of ten visits to health-related web pages result in data being leaked to third parties like Google, Facebook and Experian. That’s not new, so why do we care now? And how does it happen in the first place?
The Big Data picture – just how anonymous are “anonymous” records?
You know those “anonymous surveys” you may have filled in? They don’t tell anyone it was you. Or do they?
Big data can be used to discriminate, says government review
Big data can be used as a tool to discriminate against Americans in areas including housing and employment, according to a soon-to-be-released government review of big-data use. For example, employers can decide not to hire us if they think we live too far away, while banks can use data brokers’ products to target financially vulnerable people with high-interest loans. 